Server-side tracking that survives iOS.
Browser pixels miss a meaningful share of your conversions: iOS privacy prompts, ad blockers, and short-lived cookies all erase the trail. MIQAS captures orders at the source and reports them server to server.
Where browser tracking breaks
The pixel model depends on the customer's browser faithfully reporting the sale. On iOS, tracking prompts cut that reporting sharply. Ad blockers remove it entirely. Safari expires the cookies that tie a click to a later purchase. Every one of these losses makes your campaigns look worse than they are, and starves the ad platforms' algorithms of the signal they optimize on.
How MIQAS measures instead
A lightweight first-party pixel plus direct order feeds from your store, app and POS record the conversion where it actually happens, on your side.
Clean purchase events are forwarded to the conversion APIs of Meta, TikTok, Snapchat, Google and X, deduplicated against whatever the browser managed to send.
Customer identifiers are hashed before leaving your workspace, and only what each platform's API requires is sent. Handling follows Saudi PDPL.
Platform APIs change; MIQAS absorbs those changes as part of the subscription. You never rebuild a broken integration.
What improves
- Reported conversions move closer to your real order count.
- Ad algorithms optimize on complete purchase data, which improves delivery over time.
- Retargeting audiences are built from orders, not from the subset a browser reported.
- One dashboard shows spend against revenue in SAR, in Arabic or English.
Measure what actually happened.
Connect your ad accounts and order sources, and MIQAS starts capturing and forwarding conversions the same day.