MIQAS
By Ensign
F&B · Restaurants · Delivery apps (Beta)

See your delivery-app sales next to your ad spend.

Most of a Saudi restaurant's revenue arrives through HungerStation, Jahez and Mrsool, and none of it shows up in an ad dashboard. MIQAS brings those orders in from your merchant-portal exports so you can finally judge spend against total revenue, not website revenue.

The half of the business nobody can see

A customer sees your ad, then orders through a delivery app. The sale is real, but it happened inside someone else's platform, so no pixel fires and no dashboard records it. Judged on website orders alone, restaurant advertising looks systematically worse than it is.

The consequence is not a reporting inconvenience. It is owners cutting spend while the kitchen gets busier, because the only number in front of them describes a minority of the revenue.

What MIQAS does

Delivery-app order ingestion (Beta)

Exports from the HungerStation, Jahez and Mrsool merchant portals are uploaded to MIQAS, normalized into one format, and placed on the same timeline as your ad spend.

Direct vs delivery-app split

One view shows how revenue divides between your own channels and the apps, and how that mix moves over time.

Total revenue against total spend

Website, point-of-sale and delivery-app orders add up to one revenue figure you can set against what you actually spent, in your currency.

Commission visible, not hidden

App revenue sits next to your direct revenue, so the cost of a commission-heavy channel is something you can see rather than estimate.

Decisions this unlocks

  • Judge advertising against total revenue instead of the website slice of it.
  • See the real cost of an order once commission and ad spend are counted together.
  • Watch whether promotions move customers from commission-heavy apps to your direct channels.
  • Report one revenue number to owners and partners instead of three partial ones.

Stop judging ads on half the revenue.

Delivery-app ingestion is included from the Growth plan. Connect your channels and upload your first export the same day.

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