Your app's revenue belongs in the same dashboard.
If your business runs on an app, its numbers live inside your measurement partner while your web, POS and delivery numbers live everywhere else. MIQAS connects Adjust, AppsFlyer or MoEngage and brings app revenue into the one view your ad spend is judged against.
The app data silo
Mobile measurement partners are excellent at what they do: they attribute installs and in-app events. But they only see the app. The same customer might order once in the app, once on the website, and once at the counter, and no single report shows marketing's effect on all three. Budget meetings end up comparing numbers from tools that measure different worlds.
How MIQAS fits alongside your MMP
No SDK to replace and nothing to re-integrate. MIQAS connects to Adjust, AppsFlyer or MoEngage as a data source and reads the events your MMP already captures.
In-app orders and revenue land in the Apps view beside your website, POS and delivery-app revenue, deduplicated, in SAR.
Ad spend from Meta, TikTok, Snapchat, Google and X is judged against total revenue, app included, so channels that drive app orders finally get their credit.
Web and order conversions keep flowing to the ad platforms' conversion APIs; your MMP keeps handling in-app postbacks. Each tool does its job.
What improves
- The app stops being a measurement blind spot in marketing reviews.
- Campaigns that drive in-app orders show their real contribution.
- Owners compare web, app, branch and delivery revenue in one SAR view.
- No migration risk: your existing MMP setup stays exactly as it is.
Bring the app into the picture.
Connect your measurement partner as a data source, and app events start landing beside the rest of your revenue.