Your ad spend; finally explained.
Made for the Saudi F&B businesses and beyond, MIQAS feeds real revenue data back into your paid media platforms, helping you improve targeting, retargeting, and campaign accuracy. Connect apps, aggregators, POS, ecommerce, and checkouts in one dashboard, then see each channel's score, true ROAS, and wasted spend clearly.
Trusted by Ensign.
Marketing reporting in Saudi is broken.
Because “probably working” is not a strategy.
iOS 14, ad blockers, slow networks, page-close before fire. Real-world pixel accuracy is ~60%. Meta optimises against garbage. You overpay every day for a number that isn't real.
Meta Ads Manager, TikTok, Snap, Google Ads, GA4, your Salla dashboard, HungerStation export, Jahez portal, a junior analyst stitches them every Sunday in Excel. Nobody trusts the result.
HungerStation, Jahez, Mrsool, ToYou all withhold customer data from the merchant. 40–70% of your revenue can't be matched to the ad that drove it. You're flying half-blind.
The bill for broken tracking.
Every Saudi marketing team we've talked to pays the same six bills, every week. MIQAS hands the money, and the hours, back.
What changes the day you connect.
Across early MIQAS deployments, measured after Meta, Snap and TikTok server-side tracking landed. Reconciled against real deposits, not platform claims.
Pixels miss a third of purchases. MIQAS sends them server-side.
From 14 hours of weekly Excel to one daily what-changed view.
Paste a token, watch the test event land in 30 seconds.
Foodics, Salla, Zid, HungerStation, Jahez, Shopify and more.
Type your monthly spend. See the bill.
Drag the slider. MIQAS shows you the dead spend it would have caught, the revenue it would have unlocked, and the hours your team would have stopped losing.
AI agents pause campaigns missing ROAS target. Conservative 8% of total spend.
Better attribution and smarter reallocation. 12% ROAS lift on the same spend.
14 hrs/week of Excel reconciliation → 60-second daily scan.
First channel + first order source live in 15 minutes. Paste-token, no OAuth queues.
Tools we connect with. Directly or indirectly.
Saudi revenue arrives through every door at once: ordering apps, restaurant POSs, ecommerce stores, delivery aggregators, in-store tills, call-centre, B2B, custom checkouts. F&B operators feel it worst; ecom feels it too. MIQAS plugs into every one of them and feeds clean conversion data back to Meta, TikTok, Snap, Google and X, server-side.
FoodicsSallaTry OrderHungerStationJahez- Joins every order
- Removes duplicates
- Matches to campaigns
- Calculates true ROAS
The platforms learn from real revenue, not pixel guesses, so your targeting sharpens and your budget stops leaking. That is the round trip.
- Try Order
- Foodics
Marn- Salla
- HungerStation
- Jahez
Mrsool
The Chefz
Keeta
Taker
How the delivery math works.
Foodics + Try Order + Salla orders sit alongside HungerStation + Jahez + Mrsool in one table. You see the real 70/30 split, not the platform's version of it.
When a Snap or TikTok campaign runs, MIQAS watches your HungerStation, Jahez and Mrsool orders for the spike that follows. You upload the aggregator's weekly export once, MIQAS does the math. You see which ads drove which aggregator sales, the connection no other tool surfaces in Saudi.
When aggregators drop a CSV every week, just upload it. MIQAS dedupes by order ID across all sources so nothing is double-counted.
One screen. Every channel. Every order.
MIQAS sits between your ad platforms and your business reality. Server-side conversion tracking that doesn't break when iOS does. Order ingestion from every door your revenue arrives through: ordering apps, restaurant POSs, ecommerce stores, delivery aggregators, in-store tills, call-centre, B2B, custom checkouts. Joined. De-duplicated. Honest.
- Connect once, Meta, TikTok, Snap, Google, X pixels in five minutes
- Capture every order, webhook, API, CSV, manual entry, or hosted pixel
- Server-side CAPI forwarding with fbp/fbc, hashed PII, full match quality
- Reconcile platform-reported revenue against actual deposits
- AI agents that pause underperformers and reallocate budget
- Bilingual EN + AR · SAR billing · ZATCA invoicing · KSA hours support
Who is this tool good for?
MIQAS is built for the CEO, the marketing manager, and the operations lead keeping every order accounted for. Same data, different lenses, no version conflicts.
- How much revenue did your ad spend actually drive last week
- Where the gap is between platform-claimed and bank-deposited revenue
- Which campaigns to kill and which to scale, with AI-recommended actions
- Direct vs aggregator split, so you see the structural picture
- Per-campaign ROAS across Meta, TikTok, Snap, Google, X in one comparison view
- Creative-level performance, which ad spend is actually working today
- Real-time CAPI status, see your fbp/fbc match quality climb to Great
- Aggregator-driven revenue mapped to the campaigns that drove it
- Yesterday's order volume by store, by channel, by hour
- Direct vs aggregator split reconciled against bank deposits
- Anomaly alerts when a campaign spikes HungerStation orders 40%, capacity ready?
- One-tap weekly PDFs for the CEO, the CFO, the franchise partners
The honest picture.
Most marketing dashboards were built for a different market. Most tracking tools fix the pixel but never give you a dashboard. Spreadsheets are free, fragile, and eat your Sunday. MIQAS was built where you actually sell, for restaurants, retailers, ecommerce brands and any operator running paid ads in Saudi.
| Feature | MIQAS | Western SaaS dashboards | Server-side tracking tools | In-house spreadsheets |
|---|---|---|---|---|
Snap CAPI as first-class channel Saudi is one of Snap's top five markets worldwide. MIQAS gives Snapchat the same priority Meta gets, most tools bury it three menus deep. | — | Partial | — | |
Salla / Zid native integration Native webhooks from the store platforms Saudi merchants actually run on, connected in minutes, no middleware. | — | — | — | |
HungerStation / Jahez ingestion Drop the aggregator's weekly export in once. MIQAS reconciles delivery revenue against the campaigns that drove it. | — | — | Manual | |
Arabic UI + RTL A full Arabic interface with proper right-to-left layout, built in from day one, not bolted on. | — | — | — | |
SAR billing + ZATCA invoicing Pay in riyals, get ZATCA-compliant invoices, and skip the 15% withholding-tax exposure foreign SaaS carries. | — | — | N/A | |
Server-side CAPI (Meta/TikTok/Snap/G/X) Conversions are delivered from the server, so match quality survives iOS privacy changes and ad blockers. | — | |||
AI agents that take action Agents that pause underperformers and shift budget with your approval, not a chatbot that just describes the problem. | Chat only | — | — | |
Direct vs aggregator reconciliation See the real split between your own channels and the delivery apps, deduplicated by order ID so nothing counts twice. | — | — | Manual | |
Manual / call-centre order entry Walk-in, phone and B2B orders get logged in thirty seconds and attributed like everything else. | — | — | ||
Multi-workspace agency console One console, many brands. Role-based access and a full audit trail, built for agencies from the start. | Limited | — | — | |
Real dashboard (not just a pipe) A screen your whole team reads every morning, not a data pipe someone still has to build reporting on top of. | — | |||
| % of your revenue you can actually see | 100% Web, app, POS, aggregators and walk-in | ~30% Web checkout only | ~30% Web pixel only | Depends on what you logged |
Category comparisons reflect the typical capabilities of each archetype as of June 2026. Western SaaS dashboards also carry a 15% royalty WHT exposure at procurement that MIQAS, as a Saudi entity, does not.
Agents that act.
Every dashboard ships AI chat. We ship AI that does the work. Pause campaigns that miss target ROAS. Shift budget to channels that hit. Draft creative briefs for ads that are about to fatigue. Alert ops when aggregator-driven revenue spikes overnight.
Your analyst goes back to thinking. Your manager goes back to running. Your CEO sees the result.
Stop reconciling. Start running.
First channel live in 15 minutes. Book a 30-minute meeting and we'll walk you through MIQAS on your own numbers.