One platform, built around how your industry actually sells.
A developer measures visits and deals won, an online store measures paid orders, and a service business measures the bookings that were paid. MIQAS follows the numbers your business already uses, from the ad to the revenue it brought.
Every business measures success differently.
A dashboard that shows every business the same clicks, leads and cost per lead answers almost none of the questions owners actually ask. A sales director wants to know which campaigns bring buyers who visit, a restaurant owner wants to know whether last week's ads brought online orders, and an agency wants to show a client what its leads became.
MIQAS keeps the ad on every lead or order, follows it through the steps your industry uses, and sets the outcome against what you spent. Where the product supports it, those outcomes go back to Meta, TikTok and Snapchat, so the platforms can learn from what you actually value.
It works alongside your own team or your agency, and gives the business its own view of what happened between advertising spend and revenue.
Lead and sales businesses
Businesses that win customers through enquiries, visits, consultations and bookings.
Real Estate
See which campaigns bring visits and deals won, not only enquiries.
- A 5-stage pipeline worded for property sales, from enquiry to deal won
- Stage moves reported back to Meta, TikTok and Snapchat, each in the stages it accepts
- Campaigns tagged to projects, with units listed under each project
Services & Bookings
Tie each paid booking back to the ad that brought the client.
- Paid bookings and deposits credited to the last ad click before them
- Meta, TikTok and Snapchat spend set against booking revenue
- Client records that show who books again, on the Pro plan
Consultancy & Professional Services
For consultants and firms that judge campaigns by the clients who sign and what each engagement is worth, not by the forms.
- A pipeline in a practice's own words: Enquiries, Qualified, Meetings booked, Proposals sent and Clients signed
- A list of your services with price, cost and billing, and the fee and margin of each signed client
- Stages reported back to Meta, TikTok and Snapchat, each in the stages it accepts
Healthcare & Clinics
For clinics that want to see which campaigns end in a booked appointment.
Industry page coming soonAutomotive
For dealerships that want to see which campaigns end in a test drive and a car sold.
Industry page coming soonInsurance
For insurers and brokers that want to see which campaigns end in an issued policy.
Industry page coming soonEducation & Training
For institutes and academies that want to see which campaigns end in an enrolment.
Industry page coming soonBeauty, Salons & Wellness
For salons and clinics that want to see which campaigns end in an attended visit.
Industry page coming soon
Commerce
Businesses where the order, the purchase or the stay is paid for online.
Restaurants & F&B
See which ads bring online orders to your own ordering site.
- Online orders credited to the ad that earned them, with the MIQAS pixel on your ordering site
- Top items sold, peak hours and top cities, from the orders placed online
- Customer records that show who orders again and who is slipping away, on the Pro plan
E-commerce
Set Meta, TikTok and Snapchat spend against the paid orders in your store.
- Orders from Salla, Zid, Shopify and WooCommerce credited to the last ad click, with the MIQAS pixel on the store
- Revenue and ROAS per campaign, with one blended ROAS across platforms, in your currency
- Purchases sent back to the ad platforms from your server
Retail
For retailers that want to see which online campaigns end in a purchase.
Industry page coming soonHospitality
For hotels and serviced apartments that want to see which campaigns end in a direct booking.
Industry page coming soon
Digital and specialised
Businesses that run on apps, or that run campaigns for other businesses.
Agencies
Show each client what the leads you delivered became.
- One login, with a separate workspace for each client brand, up to 3 on the Pro plan
- Leads followed from the ad to the deal won, stage by stage
- The stages each platform accepts, reported back to Meta, TikTok and Snapchat
Apps & Digital Platforms
For apps that want to bring app events and ad spend into one view.
Industry page coming soon
Tell us how your business sells.
Name your industry and the platforms you advertise on, and we will show you the stages and numbers MIQAS follows for it.