MIQAS
By Ensign

Your first 30 minutes with MIQAS

MIQAS shows you which ad brought every order. To do that it needs three connections, and they take about half an hour in total. Do them in this order.

1. Connect where your orders happen

Orders reach MIQAS through your store or ordering platform: Shopify, Salla, Zid, WooCommerce, a restaurant ordering app such as Taker or Try Order, or a POS such as Foodics. Open Connectinside MIQAS, pick your platform, and follow the steps on screen. Guides for each platform are in the "Connect your sales channels" section of these docs.

2. Install the pixel on your website

The pixel is one line of code, pasted once. It is what sees your visitors: page views, sessions, adds to cart, and which ad each visitor arrived from. Without it, MIQAS counts your money but cannot see the people behind it. Per-platform install guides are in the "Install the pixel" section.

3. Connect your ad platforms

Connect Meta with one click (or paste a token), and TikTok and the rest with their keys. This unlocks ad spend, CPA, and ROAS next to your revenue.

4. Label your campaigns with UTMs

Add UTM parameters to your ad links so every visit carries its campaign name. MIQAS then attributes each order to the exact campaign, with no guessing. See "Label your ads with UTMs".

Verify it worked
Open your MIQAS dashboard. Within minutes of the first visitor you should see page views on the Website tab; within seconds of the first order you should see it under Orders. If a tile stays empty, its label tells you which of the four steps is missing.