Connect Meta (Facebook + Instagram)

One-click connect

On Settings → Integrations → Meta, press Connect with Facebook and sign in. Facebook then asks which business to use and which assets to share: choose your business, tick your ad account AND your pixel, and leave every permission switched on. Nothing is ticked by default, and a half-finished approval produces a connection that cannot read your ads (MIQAS checks for this and refuses to save it, so your previous setup stays intact). Once approved, MIQAS receives a long-lived connection and starts syncing spend within minutes. This is the recommended path.

Manual token

Prefer to paste keys yourself? Create a system user in Meta Business Settings, grant it your ad account and pixel with ads_readpermission, generate a token, and paste the pixel ID, ad account ID, and token into the card. The illustrated walkthrough inside MIQAS shows every screen.

What the connection does

Pulls your spend, impressions, clicks, and funnel metrics every few minutes.
Sends your events back to Meta server-side through the Conversions API, under Meta's standard event names, so reporting and optimization improve.
Converts spend to your workspace currency at exact pegged rates when the ad account bills in another currency.

Verify it worked

The Ad Campaigns tab shows your campaigns with spend within a few minutes, and Meta Events Manager → your dataset → Events shows MIQAS events arriving labeled Server.