Give them a seat, not your password
Short answer: the reason a password gets shared is almost never laziness. It is that giving someone their own access felt like more work in the moment. It takes about a minute, it is reversible, and it is the difference between knowing who changed something and guessing.
What a shared login actually costs
A shared account looks like a small convenience and quietly removes three things you will want later.
- You lose the record. Every action belongs to one anonymous user. When a setting changes and nobody remembers changing it, there is nothing to check, only people to ask.
- You lose the exit. Removing one person means changing the password for everyone, which is why it does not happen and why former staff and former agencies keep access for months.
- You lose the ability to give partial trust. A freelancer who needs to see performance ends up holding the same keys as the person who can change billing, because there was only ever one door.
None of these hurt on the day. They hurt on the day someone leaves, or the day a number changes and the honest answer to “who did this?” is that nobody can tell.
Who genuinely needs to see the numbers
More people than usually get access, and with less power than usually gets handed over.
- The person running the ads.Whether in-house or an agency. If they cannot see outcomes, they are optimising toward the platform’s version of success rather than yours.
- Whoever owns the money. A founder, a partner, an accountant. The revenue number should not have to be relayed by the person being measured on it.
- The person who chases problems. Often not the same as either of the above, and usually the one who would catch a fault first if anyone had let them look.
That third one is the seat most businesses never give out, and the one that pays for itself fastest.
Where MIQAS comes in
Seats come with the plan rather than being sold separately: 2 users on Starter, 5 on Growth, 10 on Pro. Enough for a small internal team plus the people running your advertising, without anyone sharing a login to make the numbers work.
The value is not the seat count. It is that everyone reads the same screen, built from your own orders rather than from a platform’s claim. A conversation about performance stops being one side presenting to the other, because there is no privileged version of the numbers.
And access is granted and revoked, not transferred. When someone leaves, they lose their seat and nothing of yours leaves with them.
A ten-minute cleanup worth doing today
- List everyone who can currently see or change your advertising. Include the ones you forgot, because they are the point of the exercise.
- Remove anyone who left. This is almost never zero people.
- Give the person who chases problems their own access, if they do not have it.
- Stop using any shared login. One minute per person, and “who changed this?” becomes a question with an answer.
Give people their own access. It costs a minute and buys you a record, an exit, and the ability to trust someone with part of the picture rather than all of it.