MIQAS teaches your ads who your real customers are.

Ad tracking, a built-in CRM, and real results sent back to your ad platforms, in one place. Get more customers from the same budget.

  • No card needed to start
  • We set it up for you, free
Targeting
Retargeting
CRM
True ROAS
MIQAS
ZidSalla
Your sales and leads
Your ad platforms
0
Ad platforms unified
0
Sales and lead sources supported
0%
Server-side capture
0
Customer actions tracked so far

Trusted by Ensign.

Brands served by Ensign, the agency behind MIQAS.

Selainne CoKW Prime Keller Williams KSARally JameelMinistry of SportLuxury KSANEOMMinistry of CultureJuffaliBujairi Terrace1/2 MileOxagonRoyal Commission for AlUlaSaudi Feast Food FestivalMDL Beast Gamers8Saudi TourSelainne CoKW Prime Keller Williams KSARally JameelMinistry of SportLuxury KSANEOMMinistry of CultureJuffaliBujairi Terrace1/2 MileOxagonRoyal Commission for AlUlaSaudi Feast Food FestivalMDL Beast Gamers8Saudi Tour

Marketing reporting is broken.

Because “probably working” is not a strategy.

Your ad numbers are lying to you.

Phone privacy settings, ad blockers and slow connections hide real sales from your ad platforms. In the real world they see about 60% of what happened. Meta optimises against garbage. You overpay every day for a number that isn't real.

Your data lives in eight tabs.

Meta Ads Manager, TikTok, Snap, Google Ads, GA4, your store dashboard, your lead sheets; a junior analyst stitches them every Sunday in Excel. Nobody trusts the result.

Your ads never hear what happened next.

Someone fills a form or sends a message. Your team calls, qualifies and closes. The ad platform never learns which of those people became customers, so it keeps sending you more of the ones who did not.

Three steps, and your ads start learning.

Connect.

Link your ad accounts and the place your customers arrive: your store, your website, your lead forms. We can do the setup for you, free.

Match.

MIQAS records every real sale and every real lead, and matches each one to the ad that brought it. One screen, where the numbers agree.

Send back.

MIQAS tells the ad platforms who actually bought or became a serious customer. They stop chasing clicks and look for more people like those.

The algorithm stops guessing, starts learning, and your money goes to the audiences that actually buy.

Sales and leads arrive from
ZidZid
SallaSalla
Shopify
Your website
Lead forms
MIQAS
  • Joins every sale and lead
  • Removes duplicates
  • Matches to campaigns
  • Calculates true ROAS
Clean data sent back to
Meta
TikTok
Snap
Google
X

The platforms learn from real revenue, not guesses, so your targeting sharpens and your budget stops leaking. That is the round trip.

  • Zid
    Zid
  • Salla
    Salla
  • Shopify
  • WooCommerce
  • Meta
  • TikTok
  • Snapchat
  • Google
  • X

Every customer and lead, in one list.

A built-in CRM that fills itself from your orders and enquiries, and remembers where each one came from.

  1. It fills itself.

    Orders with a phone or email become customers. Website and Meta lead forms become leads. Nobody types anything in.

  2. It remembers the ad.

    The platform and campaign that first brought someone stay on their record. Anyone who came another way shows as direct.

  3. It shows where each one stands.

    Stores get automatic groups: new, repeat, VIP, slipping away. Leads get stages your team sets: qualified, booked, won.

  4. It feeds your ads.

    Purchases and lead stages go back to your connected ad platforms, so they look for more people like these.

This is the list your ads learn from.

One product, shaped to how you sell.

MIQAS speaks sales to businesses that sell, and leads to businesses that sell through conversations. You pick your business type once and the whole dashboard follows it.

Online stores

See which ads bring orders that are paid, and send those buyers back to your ad platforms.

Restaurants and cafes

See which ads bring direct orders through your own site and app.

Retail

See which ads bring the online orders that are paid, across every platform you advertise on.

Services

See which ads bring paying clients, across every platform you advertise on.

Real estate

Follow each enquiry from the ad to the visit to the deal, and tell the platforms which ones were serious.

Agencies

Run every client in its own workspace, with one console for all of them.

Consultancies

Track each enquiry to a signed engagement, with the value and the cost of each deal.

The bill for broken tracking.

Every marketing team we've talked to pays the same five bills, every week. MIQAS hands the money, and the hours, back.

14 hrs/ week
lost to Sunday-evening Excel marathons.
MIQAS fix
MIQAS daily what-changed scan = 60 seconds. We hand back 14 hours a week to the people who should be thinking, not exporting.
~32%of ad spend
wasted because Meta is guessing instead of learning.
MIQAS fix
MIQAS feeds the full picture back to Meta.
8+browser tabs
for one weekly report. Different numbers in every tab.
MIQAS fix
Meta, TikTok, Snap, Google, X, GA4, your store and your lead sources, all in one screen. Same source of truth for CEO, manager, assistant.
FalseROAS
Your ad platforms tell you one number. Your bank tells you another. Today nobody knows which one is right.
MIQAS fix
MIQAS reconciles every order against actual revenue, so the ROAS on your screen matches the SAR in your account.
4–8 mo.setup
for traditional in-house BI projects + agency overhead.
MIQAS fix
First channel live in 15 minutes. First order source live in 15 minutes after that. Paste-token, no OAuth queues, no SQL.

What changes the day you connect.

Average true ROAS (Return on ad spend)
3.83×

Across early MIQAS deployments, measured after Meta, Snap and TikTok server-side tracking landed. Reconciled against real deposits, not platform claims.

+38%
conversions Meta can actually see

Ad platforms miss a third of purchases. MIQAS sends them the missing ones.

60 sec
morning scan

From 14 hours of weekly Excel to one daily what-changed view.

15 min
first channel live

Paste a token, watch the test event land in 30 seconds.

14
integrations across stores, websites and ad platforms

Zid, Salla, Shopify, WooCommerce and more.

The tools an owner actually opens every day.

Retargeting audiences

Bring back the customers you already have. MIQAS prepares the audience from real purchases and walks you through loading it into each platform.

Reports that write themselves

A PDF report in Arabic or English for whoever needs to see the numbers, and a weekly summary in your inbox.

An assistant that asks first

It watches your campaigns and suggests what to pause or move. Nothing changes until you approve it.

app.ensignksa.com/dashboard
Live
Spend
48,920 SAR
↑ 12%
Direct rev
188,600 SAR
↑ 24%
True ROAS
3.86×
↑ 0.4×
By channel
Meta
22,545 SAR
4.1×
Snap
12,945 SAR
4.6×
TikTok
9,223 SAR
3.2×
Google
4,543 SAR
2.8×

Agents that act.

Every dashboard ships AI chat. We ship AI that does the work. Pause campaigns that miss target ROAS. Shift budget to channels that hit. Draft creative briefs for ads that are about to fatigue. Alert you when a campaign's results jump or drop overnight.

Your analyst goes back to thinking. Your manager goes back to running. Your CEO sees the result.

Tue 07:50
Paused 'Spring Bundle · Snap', last-72h ROAS 1.4× vs 3× target.
Auto
Mon 19:01
Shifted SAR 1,200/day from Meta to Snap, Snap ROAS leading 4.6× vs 3.8×.
Auto
Mon 14:28
Top creative 'kebab-promo-v3' fatigue: CTR -38% in 6 days. Draft brief sent to designer.
Review
Mon 11:02
Forecast: at current pace, May spend will hit SAR 142K (budget 130K).
Alert
Mon 09:14
TikTok CAPI match quality dropped from Great to Fair. Re-verifying token, re-test in 5 min.
Auto

Deep dives: Salla and Zid · Shopify · WordPress and WooCommerce · Mobile apps · Server-side tracking (CAPI)

Public prices.

Start alone today, or let us set it up for you. Cancel anytime from the dashboard.

Starter
599 SAR / month
Start 7-day free trial
Key features
  • True ROI
  • Pixel Mesh
  • Performance Leaderboards
  • Campaign Lens
Best value
Growth
1,390 SAR / month
Get started
All features in Starter, plus:
  • Conversion Check with Ad Claims Audit tool
  • AI Report
  • Audience Builder
  • Insights Chat
Pro
2,990 SAR / month
Get started
All features in Growth, plus:
  • AI Ad Optimizer 24/7
  • Built-in CRM
  • Mobile App Tracker
  • Agency Switcher

See everything in each plan

7-day free trial. No card is needed to start it. All prices exclude 15% VAT.

Bilingual EN + AR · SAR billing · ZATCA invoicing · 24/7 in-app support

Frequently asked questions.

What is MIQAS?

MIQAS is marketing attribution by Ensign that works in both directions: it shows you which ads actually bring your customers, and it tells each ad platform who those customers were.

What does the built-in CRM do?

It keeps every customer and lead in one list, and it fills itself: orders with a phone or email become customers, and website and Meta lead forms become leads. Each record keeps the platform and campaign that first brought it. Stores get automatic groups: new, repeat, VIP, slipping away. Leads get the stages your team sets. Purchases and lead stages then go back to your connected ad platforms, so they look for more people like these.

Doesn't Meta already know who bought?

It knows who clicked. For many sales and almost every lead, it never learns what happened afterwards. MIQAS gives it that missing answer, so it can look for more people like your real customers.

I am not technical. Can I still use it?

Yes. You can connect in a few clicks, or use "Leave it to us" and we do the setup for you at no charge.

Does it work if I sell through leads, not a store?

Yes. Pick your business type and MIQAS switches to leads: every enquiry, each stage it reaches, and the value you won, with those stages reported back to Meta, TikTok and Snapchat.

How does the free trial work?

Every new workspace starts with a 7-day free trial at the Starter feature level. No card is needed to start it. When the 7 days end the dashboard locks until you choose a plan and add a card.

Is my customers' data safe?

Emails and phone numbers are hashed before anything is sent to an ad platform, and MIQAS is registered with SDAIA under the Saudi personal data law.

Start teaching your ads who your customers are.

First channel live in 15 minutes, or book a 30-minute call and we will walk you through MIQAS on your own numbers.